Keeping up with the most recent Instagram Reels trends requires a tremendous amount of time and effort, particularly if you’re a one-person team. Nevertheless, you do not need to be a professional video editor (or performer) to use Reels. In fact, the simplest ones are frequently the most effective for achieving Instagram objectives.
Top 10+ Instagram Reels Ideas for Businesses in 2023
Here are ten simple and straightforward Reel ideas for businesses, social media administrators, and independent creators:
1. Display Your Work
The most obvious Reels tip is also one of the best: showcase your accomplishments. With their continuing #InMyYaks campaign, British clothing brand Lucy and Yak does this effectively. This hashtag serves as the hook for their Instagram Reels, which feature new products. Fans of Lucy and Yak have also started using the hashtag to display their clothes.
2. Demonstrate Your Abilities
Reels that highlight the skill required to develop your product or service are always a good idea. Cleopatra’s Bling uses Instagram Reels to show the craftsmanship behind their stunning creations. They even include a required coffee break.
3. Reel Vs. Reality
Go a step further if you’re already peeking behind the curtain. Become a little more open about what it’s like to run a firm. People adore creative content that highlights your brand’s human side.
Consider the You’re the Bomb founder Luana’s Reel, in which she discusses the successes and failures of managing a company.
4. Tell the Truth
Brands that aren’t hesitant to express themselves authentically always find an audience. The Reels format is an ideal setting for this. Namrata Vaid, a brand consultant, uses a trendy audio clip to convey an unvarnished viewpoint in this piece.
You may combine audio, text, and facial expressions in your own Reels to dispel falsehoods, share hot takes, and express yourself. It may appear too specific, yet these posts do well. Customers and clients will value your candor. You may receive additional engagement from peers in your sector.
5. Collaborate With Creators
One simple approach to developing Reels content is to… hire creators to make it for you. This may necessitate a budget and some project management skills, but collaborating with producers for Reels content can yield several benefits.
One of the most effective strategies is to leverage Instagram’s Collabs function, which allows a creator to post a Reel to both their feed and yours at the same time. It’s a terrific method to cross-promote your Reels while also increasing your account’s engagement.
6. Use Filters
Certainly, being honest and unfiltered is one method to spread the message. However, this may not be the best choice for your brand. If this is the case, you may investigate the world of augmented reality (AR) Instagram filters. If you add AR filters to your Reels toolkit, you’ll be able to create futuristic-looking postings.
7. Display a Before and After
Isn’t there nothing better than a makeover montage? Reels may be the ideal chance for your company if your operation requires any type of transformation.
8. Experiment With Different Styles
Sharing fashion on a visual medium like Instagram just makes sense. (And the hashtag #ootd will very certainly outlive us all.) So, if it’s appropriate for your brand, why not strive to capture some of that magic for yourself?
Show off your WFH outfits or discuss what your team is wearing to work. Capturing a week’s worth of clothing might result in a fun, easily edited Reel that receives a surprising amount of attention.
9. Create a Tutorial
The Internet remains the primary method by which people acquire how to do anything. Therefore, it is always a good notion to share your expertise via social media, regardless of the field in which it resides. This is the type of content that someone would view repeatedly — or share with friends — to master the skill.
10. Share Your Values
Share your brand’s practices if you’re impassioned about them! Perhaps you are all about ethically sourced materials and environmentally friendly packaging. Why not use a Reel to inform the world?
Here is an excellent example of how Kay Carter Homeware accomplished this. Their Reel provides a view of the studio’s eco-friendly practices. They are inspiring prospective customers and fellow small business owners with this content.
11. Answer FAQs
FAQs that appear in your Instagram comments and direct messages are an excellent source of ideas for Reels content. How do you use a particular product? Where do your ingredients come from? What recommendations do you have for aspiring marketers and business owners?
When you know that there is already a group of people interested in this information, you will receive a large number of views. Even if you have limited video skills, there are numerous methods to create Instagram Reels for businesses and brands. And in some instances, you can create effective Reels without filming a single frame. Work intelligently, not harder.